Marketing Your Dogs
Dog of the Day
Choose a dog to highlight and write a post to social media with a cute photo and write from the dog’s perspective – why they want to be adopted, their best features, their ‘areas for self improvement’ (or something to that effect.
Doggie Day Out
Work with local businesses to host an adoptable dog for a day. Provide them with crate, treats, toys, etc., so the dog can spend the day with them. Banks, offices, stores, anywhere that a dog would be welcome is a possibility. This gives dog (and shelter) exposure, builds your relationship with the business community, gives the business something fun to use in their own marketing. Gives the dog a break from the stress of being in the shelter. Such a win-win-win.
Live on Friday
Feature a weekly social media live walk-through of the shelter each week. Showcase dogs, interview staff, give details of upcoming events, even do a giveaway of a t-shirt or pet item to a random person who comments during your live.